5 Reasons Web Marketers Fail With Viral Video Campaigns

There are many reasons why a campaign may fail—on or offline. The viral video campaign is particularly difficult as executions that worked even a few weeks ago may no longer be valid. These are some things to remember before you dive headfirst in this tactic.

You’ve slaved away, put your blood and sweat into creating what you think is surely going to be one of the most popular online video campaigns of all time. You upload it to YouTube, you post it on your Facebook and tweet it to your friends and you wait. And then you wait some more. And some...

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