Google’s ‘+1’ Lets Users Recommend Ads and Content

Though it's not quite the Bing and Facebook integration, Google has launched its foray into social search with the +1 feature. The new feature allows users logged into Google to "+1" a search result or AdWords ad, and that endorsement will then be displayed to that user's other Google contacts. In addition to this feature, Google will also give each user the option of personalizing content and ads throughout the web.

Google launched "+1" today, a feature that allows users to recommend web content and ads to others in a similar manner to Facebook's Like button. The +1 button will appear alongside search results and website content, and users' interactions with it may be employed to target future ads and content...

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