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International Association of Internet Professionals

Member Articles

Letter to the FTC

  • Posted 08.11.2011
  • | IAIP
The International Association of Internet Professionals (IAIP) is a nonprofit association that provides professional networking and a forum to promote common interests amongst individuals working in and around Internet technologies. Our members and constituents believe strongly in creating a vibrant, thriving Internet community that naturally grows and evolves to serve the needs of people everywhere.

IAIP Appoints Google’s Jonathan Perelman to Advisory Board

  • Posted 03.30.2011
  • | IAIP
The International Association of Internet Professionals (IAIP) announced today that Jonathan Perelman, a member of Google’s Global Industry Relations team, has joined the association’s Advisory Board. At Google, Perelman is responsible for brand identity initiatives and relationship management with advertising industry groups and advertising thought leaders...

SXSW Panel Review:  User Research in Gaming

IAIP member Eric Williamson continues his panel reviews of the 18th annual SXSW® Interactive Festival. Here he reviews the "User Research in Gaming" panel administered by Bill Fulton, Rich Riden, Ray Kowalewski and Marina Kobayashi.

Traditional Designer vs. Interactive Designer

Do ad agencies put too much value on awards and awarded art directors/designers? Do awards really mean those art directors/designers can do interactive? Ad agencies think so and seek out those individuals. Agree or disagree, it is the future. With the high demand for online advertising from clients, traditional ad agencies are turning traditional designers into interactive designers...

Social media campaign brings Picasso’s art to life

  • Posted 02.10.2011
  • | IAIP
Virginia Museum of Fine Arts and The Martin Agency announced today a joint social media effort that brings to life the upcoming exhibition of 176 works from Picasso’s personal collection, Picasso: Masterpieces from the Musée National Picasso, Paris. The only east coast venue for the exhibition’s seven-city international tour, VMFA partnered with The Martin Agency to develop a marketing campaign that Picasso fans can see from anywhere, using Facebook, QR codes and Layar applications to drive information about the exclusive exhibition...

ThredUP Helps Parents Shop (Easily and Thriftily)

I’m a new father. Prior to my daughter being born, I didn't realize the amount of money one can spend on kids’ clothing. They need plenty for the days they go through 2-3 changes of clothes, and then they need plenty more as they quickly grow out of what they have. There are a couple of ways to dispose of the old clothes. You can donate them to charity, pass them on to family members who are having kids or now you can post them to thredUP.com...

Digitas’ Ashley Swartz Joins Advisory Board of IAIP

  • Posted 01.18.2011
  • | IAIP
The International Association of Internet Professionals (IAIP) announced today that Ashley J. Swartz, Senior Vice President, who leads the Samsung.com business at Digitas, the leading global integrated brand agency, has joined the IAIP’s Advisory Board. Prior to her current role, Swartz was the North American Interim CEO for Ag8, Ltd. and as SVP, Managing Director of Emerging Media at PHD. She has also held positions at Double Fusion, Eiko Media, Inc., Sony Ericsson Mobile Communications, and SPK2ME Communications in the Netherlands...
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