Matt Williams joined The Martin Agency in 1991 as an account executive. He moved to the strategic planning department in 1995 and was named partner in 2005. Since joining the agency, he's led strategic development for accounts as diverse as UPS and GEICO Insurance. Matt has led global strategy development for UPS, Saab Cars, and Credit Suisse, working with agencies in London, Stockholm, Frankfurt and the U.S. and has managed strategy on EFFIE-winning campaigns for UPS, Signet Bank, Bank One and GEICO. He currently manages the agency's efforts for Tylenol, Discover Card and Manpower. Matt has received Account Planning awards from the American Association of Advertising Agencies for both Saab and UPS.

Matt began his career in advertising at Ketchum Advertising in Philadelphia. He holds a degree in marketing from The College of William and Mary and an MBA from The Kellogg School of Management at Northwestern University.

Matt is a contributing author to Kellogg On Branding (Wiley & Sons, 2005). He has been a guest on NPR and a speaker at the American Association of Advertising Agencies and the American Marketing Association. He has consulted on communications strategy with the US State Department and Department of Defense and has served as a judge for the EFFIE Awards, Green EFFIE and the US Account Planning Awards.