The mobile industry continues to surge as U.S. mobile advertising spending expects to eclipse the $1 billion mark in 2011. Apple's iAd and Google's acquisition of AdMob are largely to thank for the growth. eMarketer projections have spending at over $2 billion just two years later in 2013.
Is the sexiness of having an iPhone enough to persuade the smartphone-buying public that Apple is the only way to go? Or will other platforms that work on so many smartphone models win the lion's share of the market the way Microsoft edged out Apple in the PC wars of the '80s?
In a move that many may perceive as a precursor to the long-fabled Veriphone, Verizon Wireless announced that it will start selling iPads (bundled with Mi-Fi, of course) at the end of the month. While the move certainly isn't groundbreaking from a platform standpoint, it increases awareness of consumer choice when it comes to the Mobile Internet space and demonstrates that Big Red is recognizing the revenue potential of working with Apple.
The Mozilla Labs blog has revealed the company's picturesquely named, Android-based concept phone built around the ideals of an open web. Technology has not yet caught up with the concept, but when it does, it'll be a pretty amazing little device.
QR codes have rarely provided great benefits for marketing consumer goods. However, wine is one of those rare products that, despite regular consumption, still inspires uncertainty and lack of confidence in many consumers. Here is a case where QR codes can not only serve a useful function but can help to overcome buyer hesitation and increase point of sale purchases.
An interesting use of mobile advertising allows candidates to get around electioneering restrictions in the vicinity of polling booths. Another example of how mobile technology can redefine our ideas of space and place.