Social media has forever altered the practices of marketing and PR. From the available data to the ways brands can interact with consumers to measurement and plan implementation, social media engagement brings upon a wealth of possibilities that weren't available a decade ago.
Facebook is ramping up its analytics offerings for advertisers. The updated analytics focus more on social actions, measuring reach, frequency, social reach and connections.
The Interactive Advertising Bureau's "Internet Advertising Revenue Report," conducted by PricewaterhouseCoopers, online ad revenues in 2010 exceeded 2009 totals by 15%, rising to $26 billion. 2009, a year marred by a recession, marked the first year online ad revenues didn't increase from the year prior. The report details share for different ad formats as well as a breakdown of sector spending. Image via IAB.
Despite the rise in QR code marketing in the west, the question still remains whether it will ever really take off. A recent Dubit survey of British teenagers found 72% either didn't have the software to read QR codes or didn't know that a phone could read them. Though QR codes have been a hit in markets such as Japan, it remains to be seen whether the technology will spread across the world as a dominant marketing tactic.
IAIP's Chairman and co-founder Jonathan Sackett has joined the DDB Chicago team as Chief Digital Officer and Managing Director. Our heartfelt congratulations go out to Jonathan as he embarks on an exciting step in his career.
Moms control 80% of household spending but feel misunderstood by most marketers. New think-tank looks to better serve the needs of this important market segment.
The Online Trust Alliance has estimated that over 10 billion online ad impressions carried malware in 2010, most in the form of display ads. These malicious ads typically are geared to gaining access to users various account logins and passwords. The OTA, which is dedicated to establishing best practices regarding privacy and security online, puts the onus for prevention of malicious ads squarely on the ad networks and other ad third parties.
Six Revisions offers up six tips to help ensure the success of your freelancing career. The life of a freelancer can be tough at times so it's imperative that you give yourself all the advantages possible when it comes to landing, and keeping, clients.
Blogger Jacob thinks AdKeeper is more parody than possibility but I bet you could think of a dozen reasons why you would want to save the banner ads you find on the web so that you can view them again later. A new application with some interesting possibilities.
