Given the opportunity to opt out of behavioral advertising, users are saying "No thanks." Only one in 700,000 are even clicking Digital Advertising Alliance's new ad icon, and only five percent of those users that do click through are actually opting out. While these numbers aren't too surprising, privacy will be an interesting issue to monitor in 2011 as governments get involved and social media is integrated across the web.
Here's an interesting take on the new-ish role of "Digital Ninja" at many creative organizations. These are social media experts...it is actually their job to spend all day surfing the net and following Facebook and Twitter to tweet and retweet interesting things going on around the industry. The fact that they are not creating anything original yet are not shy about stating their (often valid) opinions about what others create is bringing about a certain amount of tension...where do you weigh in?
The rapidly changing landscape in technology has forced digital marketers to continually be on their toes trying to stay one step ahead of the curve. From knowing what the next "big thing" is to keeping business objectives in mind when implementing new technologies, clients demand agencies that get it. As we move into 2011, don't get too complacent as the times, they are a-changin'.
An interesting look at how the digital process has evolved and how agencies need to change their structure to better support a new way of thinking. I don't think there's a cookie cutter process and structure that will work for every agency because each has a different mission for the work and a culture to support it. But a lot of solid ideas here that can serve as a starting point for change.
An estimate from the Interactive Advertising Bureau and PricewaterhouseCoopers indicate advertising revenues were up 17% in Q3 2010 from the same period one year ago. Totaling $6.4 billion, Q3 was the highest quarter ever in terms of ad revenues. As more and more brands embrace digital tactics as a integral part of their media plans, we expect this growth to continue.
Has your company crossed the great digital divide yet? Augustine Fou, Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, explores the chasm between traditional media and digital tactics as we approach 2011. While traditional media isn't yet considered "primitive", if you haven't begun to cross the digital canyon you're already behind the curve.
Now that all brands have realized the value of social media and taken the plunge, how do they measure the benefit? Jamie Turner from 60 Second Marketer explains the methodology behind calculating Social Media ROI.
The mobile industry continues to surge as U.S. mobile advertising spending expects to eclipse the $1 billion mark in 2011. Apple's iAd and Google's acquisition of AdMob are largely to thank for the growth. eMarketer projections have spending at over $2 billion just two years later in 2013.
