Virginia Museum of Fine Arts and The Martin Agency announced today a joint social media effort that brings to life the upcoming exhibition of 176 works from Picasso’s personal collection, Picasso: Masterpieces from the Musée National Picasso, Paris. The only east coast venue for the exhibition’s seven-city international tour, VMFA partnered with The Martin Agency to develop a marketing campaign that Picasso fans can see from anywhere, using Facebook, QR codes and Layar applications to drive information about the exclusive exhibition...
It is getting hard to keep track of all the startups out there these days. There are so many that are getting press from respectable publications and blogs that they are all sort of running together.
So, it is a little ironic that one that stands out is a startup that refuses to tell anyone what the company does. The secretive startup I am referring to is Hipster...
Another booming year in the digital industry is coming to a close, which means a time for reflection on the year gone by. And what better way to recap the highlights than a Top 10 list? To help sift through the hundreds of lists floating around the interwebs, I’ve created the ultimate list – a digital industry Top 10 list of “Top 10” lists from 2010. So cozy up with a glass of eggnog and enjoy the best of the best from the past 12 months...
I am checking out a new startup/ site called Memolane, and it is pretty great in its simplicity. Basically it takes the API from your various social properties (Facebook, Twitter, Foursquare, etc) and pulls in all of your outbound activity from each stream and aggregates them together into a single chronological timeline...
Even with al-Qaida using the internet in more sinister ways, such as trying to recruit American Muslims to commit acts of violence in nearby malls and restaurants, the Obama White House’s new strategy to fight terrorism has not addressed terrorist activities online as much as it should.
Facebook is starting to experiment with a new type of ad that asks users to make comments on a question from the advertiser. The new advertising format mirrors the status update, but doesn’t depend on users signing up and invites dialogue.
Social media has brought about change in the marketing and agency world, changing the definitions of paid, earned, and owned (Paid meaning buying a tv spot, Earned being coverage on a website, and Owned being the company’s website). With the changes brought about by social media agencies face the new challenge of figuring out how to integrate all three forms of media for maximum effect.
LulzSec claims that the 19-year-old arrested this week was not a key player in the LulzSec hacker group. The group goes on to claim that he is only mildly associated with them, as he hosts one of their chatrooms on his server.
Roost, a previous real estate search engine, was hurt during the real estate bust and has since decided to become a service for creating and managing social media campaigns for local businesses. CEO Alex Chang took $8 million that was raised in late 2008 and convinced investors to back him in a completely different direction, social media campaigns.
In the past movies have had a minimal presence on the social network with regard to marketing themselves, until now. The past ways of posting general information about the movie and its characters is now over, and fans are being engaged like never before.
