When the BBC told TED director of media June Cohen that TED talks were too intellectual for mainstream appeal she realized it was time to switch strategies. So she has decided to put the talks online instead of on television.
Social media has brought about change in the marketing and agency world, changing the definitions of paid, earned, and owned (Paid meaning buying a tv spot, Earned being coverage on a website, and Owned being the company’s website). With the changes brought about by social media agencies face the new challenge of figuring out how to integrate all three forms of media for maximum effect.
Roost, a previous real estate search engine, was hurt during the real estate bust and has since decided to become a service for creating and managing social media campaigns for local businesses. CEO Alex Chang took $8 million that was raised in late 2008 and convinced investors to back him in a completely different direction, social media campaigns.
Are brands thinking about the image that they create when producing crazy videos in effort to gain more views? Here are three video ads from three different companies, some say that these videos are unremarkable and boring while just attempting to get as many views as possible, but what do you think?
Zwap detects what apps you have now, allows you to see what apps your friends are downloading, and is attempting to build a social newsfeed that allows you to see app activity in real time, allowing people to comment and respond to updates.
Worried about people snooping through your inbox? A canary will not only provide you information with whom is peeking through your e-mail, it will send you an SMS, including the IP number it was accessed from.
It's hard to juggle your smartphones, laptops, computers, tablets, and other single functionality technologies. That's why researchers are outlining a strategy to create a personal cloud. Predictions report that it will be a $12 billion dollar market by 2016.