Are you unhappy with your current website? Do you feel like it lacks flavor, personality, or inspiration? Take a look at this article and get your creative juices flowing! This site highlights beautiful web design and great typography.
The Interactive Advertising Bureau's "Internet Advertising Revenue Report," conducted by PricewaterhouseCoopers, online ad revenues in 2010 exceeded 2009 totals by 15%, rising to $26 billion. 2009, a year marred by a recession, marked the first year online ad revenues didn't increase from the year prior. The report details share for different ad formats as well as a breakdown of sector spending. Image via IAB.
As SXSW kicks off in Austin today, CNN Tech reflects on the festival's humble beginnings and its journey into one of the most significant cultural events around. Startups such as Twitter and Foursquare took off at SXSW, who will it be this year?
Vid.ly, a service from encoding.com that makes videos playable on a variety of devices and browsers, launches today in hopes of alleviating the incompatibility problem for users involving various video formats and devices they are played on. Essentially, you upload your video to vid.ly and it will transcode the video into 14 different formats. From there vid.ly provides you a short URL to share, and will play the optimized video based on the device it's being played on. You can request an invitation from vid.ly today.
Given the opportunity to opt out of behavioral advertising, users are saying "No thanks." Only one in 700,000 are even clicking Digital Advertising Alliance's new ad icon, and only five percent of those users that do click through are actually opting out. While these numbers aren't too surprising, privacy will be an interesting issue to monitor in 2011 as governments get involved and social media is integrated across the web.
Confused about this Wikileaks drama? Check out this blow-by-whistle-blow account. If you're really strapped for time (or just want to be entertained) some animators have created a video and posted for your viewing enjoyment.
The battle over privacy on the web continues to grow and become even more interesting. The FTC has issued a new report that has some strong requests for social networking sites and browsers alike, that just might change the way our information is warehoused and tracked. Will people sleep better at night knowing the FTC is in the “more privacy” camp? This article by Matthew Lasar investigates.
The 2010 midterm elections in the U.S. saw a significant tool emerge that was virtually non-existent in 2006 -- the Internet. Candidates across the country utilized paid digital media in amounts never seen before in a non-presidential election. While digital spend didn't reach as high as some experts predicted, the advent of digital tactics as a powerful tool for office hopefuls has emerged and we expect this trend to grow exponentially as we move forward into the next decade.
An estimate from the Interactive Advertising Bureau and PricewaterhouseCoopers indicate advertising revenues were up 17% in Q3 2010 from the same period one year ago. Totaling $6.4 billion, Q3 was the highest quarter ever in terms of ad revenues. As more and more brands embrace digital tactics as a integral part of their media plans, we expect this growth to continue.
Here's a new twist to selling online display ads -- philanthropy. AOL has added a new "cause unit" to its homepage to allow advertisers to highlight philanthropic initiatives that brand may be involved in. Should the advertiser not wish to utilize the unit, AOL will fill the space with a different cause from the Ad Council or Network for Good every day of the year. Coming off a quarter in which their ad revenues dropped 27% from a year ago, we applaud AOL for this unique added value unit that will bring attention to many noteworthy causes.
