Has your company crossed the great digital divide yet? Augustine Fou, Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, explores the chasm between traditional media and digital tactics as we approach 2011. While traditional media isn't yet considered "primitive", if you haven't begun to cross the digital canyon you're already behind the curve.
Netflix is opening up streaming-only options, many netbooks don't even come with a CD/DVD drive, and with people consuming more and more media on their smartphones and tablets, the discs that we've known and loved are going the way of the dinosaur. This Wired wiki gives you a headstart on how to most efficiently store all your media and free yourself of all those space-hogging discs.
Here are some quick things to remember when developing an international online presence. It's a big world out there. Think how your brand will live everywhere, not just your corporate Facebook page or YouTube Channel. And why not print it out to classy-up someone's desk who doesn't yet "get the space"?
There are many reasons why a campaign may fail—on or offline. The viral video campaign is particularly difficult as executions that worked even a few weeks ago may no longer be valid. These are some things to remember before you dive headfirst in this tactic.
Typing ad slogans will certainly help you remember them but using them as required security measures may not lead to the kind of positive engagement brands are looking for but a clever and less intrusive treatment of this technique could pay off well.