IAIP member Eric Williamson is attending the 18th annual SXSW® Interactive Festival and has been kind enough to share his reviews for various sessions he has attended. First up, the "Do Ad Agencies Need to Start Thinking Like Software Companies?" panel administered by Rick Webb, Matt Gallagan, Rob Rasmussen, Ben Malbon and Allison Mooney.
Virginia Museum of Fine Arts and The Martin Agency announced today a joint social media effort that brings to life the upcoming exhibition of 176 works from Picasso’s personal collection, Picasso: Masterpieces from the Musée National Picasso, Paris. The only east coast venue for the exhibition’s seven-city international tour, VMFA partnered with The Martin Agency to develop a marketing campaign that Picasso fans can see from anywhere, using Facebook, QR codes and Layar applications to drive information about the exclusive exhibition...
Another booming year in the digital industry is coming to a close, which means a time for reflection on the year gone by. And what better way to recap the highlights than a Top 10 list? To help sift through the hundreds of lists floating around the interwebs, I’ve created the ultimate list – a digital industry Top 10 list of “Top 10” lists from 2010. So cozy up with a glass of eggnog and enjoy the best of the best from the past 12 months...
Agencies are refining skills and embracing the role as inventors while digital keeps breaking down into smaller pieces. See what was said about what digital integration means and will mean in the future.
Facebook is starting to experiment with a new type of ad that asks users to make comments on a question from the advertiser. The new advertising format mirrors the status update, but doesn’t depend on users signing up and invites dialogue.
With Web-based video becoming more prominent and useful for businesses, the biggest issue is figuring out what resonates with your audience. Depending on which sites that you are posting your videos on there will be different analytics and tracking tools at your disposal.
Roost, a previous real estate search engine, was hurt during the real estate bust and has since decided to become a service for creating and managing social media campaigns for local businesses. CEO Alex Chang took $8 million that was raised in late 2008 and convinced investors to back him in a completely different direction, social media campaigns.
In the past movies have had a minimal presence on the social network with regard to marketing themselves, until now. The past ways of posting general information about the movie and its characters is now over, and fans are being engaged like never before.
Are brands thinking about the image that they create when producing crazy videos in effort to gain more views? Here are three video ads from three different companies, some say that these videos are unremarkable and boring while just attempting to get as many views as possible, but what do you think?
Zwap detects what apps you have now, allows you to see what apps your friends are downloading, and is attempting to build a social newsfeed that allows you to see app activity in real time, allowing people to comment and respond to updates.