Watch out Groupon- moms around country are out to get you! Mom bloggers, mom groups, local vendor moms, and local sales moms are teaming together to find the best deals locally, based on personal experience. Coustomer retention is high, as the people who are finding the deals (moms) can relate perfectly to their audience (moms). Read more to find out why this new startup may be on to something.
Building your Facebook marketing strategy requires you to figure out how to build and engage your fan base, and one of the best ways to accomplish this is by rewarding your Facebook fans for joining and staying with the fan page. Read this article to find out four of the best ways to reward your Facebook fans.
Social media has forever altered the practices of marketing and PR. From the available data to the ways brands can interact with consumers to measurement and plan implementation, social media engagement brings upon a wealth of possibilities that weren't available a decade ago.
Chalk it up to the entrepreneurial spirit of today's startups. A group of over 60 startups who were rejected from the NYC Startup Job Fair (mistakenly not BCC'd on the rejection email) have banded together to create their own job fair -- now dubbed the Silicon Alley Job Fair. Keep tabs on their progress at their landing page or on Twitter, @startupjobsny.
The folks at Yunoo, a free online personal finance and money management tool, share their experiences and offer some tips on launching a startup at a conference -- which they did at The Next Web Conference 2009.
Despite the rise in QR code marketing in the west, the question still remains whether it will ever really take off. A recent Dubit survey of British teenagers found 72% either didn't have the software to read QR codes or didn't know that a phone could read them. Though QR codes have been a hit in markets such as Japan, it remains to be seen whether the technology will spread across the world as a dominant marketing tactic.